Debuting New Music

Embracing this total power shift means not only exerting more control, but also confront with different lifestyles and busier schedules. Under such models, musicians must accept their status as CEO of their own artistic empire, and be wiling to make tougher executive decisions.

The artist-run label movement is growing most rapidly in the indie electronic sphere, where DJs and producers such as Gramatik, Mark Sherry and Ganja White Night are running their own, digital-only labels. DIY business models fit well with electronic music, as DJs and producers historically built their fame on the fringes of the mainstream through file-sharing and other internet trends.

Key Points:

The Record Labels of Future
The Artist-Run
Brand Drive
The Label
Pricing and Flexibility
Cross-Promotion
Diversify Into Events and Culture
Connect Artists with Technologists
Starting Your Record Label
Business Structure and Label
Find Your Music
Contracts, Frameworks and Artist Deals
Figuring Out Distribution
Figuring Out Promotion
Your First Release
Release Redux & Record Label Tips